Jan 20, · White papers are long-form, authoritative pieces of content that use expert knowledge and original research from reliable sources to educate readers about a specific problem and a proposed solution. The depth of the research involved gives them a formal tone and more authority than other types of content Jun 18, · Use creative backgrounds for a trendy white paper design. A simple design trick to make your white paper more engaging is to use a creative background. You can opt for a simple background pattern design to add some visual impact to your white paper layout, or even try a trendy color gradient A white paper must contain informative and persuasive information. The goal of a white paper is to lead the reader toward the conclusion that your product or service will best meet his or her needs. To accomplish this, you must substantially make your case. Here are a few areas that may help you add beef to your paper
The Ultimate Guide To Writing A White Paper - Publicize - PR Firm
A white paper seems like the perfect format. White papers are similar but distinct from business reports. In order to write a successful one, you need to understand the difference and include key elements. This article will help you decide if a white paper is right for you, and if yes, how to prepare and produce one. A white paper is an authoritative document intended to fully inform the reader on a particular topic. It combines expert knowledge and research into a document that argues for a specific solution or recommendation.
White papers are data-centric, text-heavy business documents. Due to the large amount of data and research, white papers are deep reads and tend to have a formal tone.
White papers are generally written for an audience outside of the business. Therefore, they are a tool to attract readers to the company by offering top-quality, industry knowledge.
However, white paper writing, a white paper is not a sales pitch. It sells the company by highlighting the internal expertise and valuable recommendations, not by bidding for business. Sales Pitch: 8 Ways ABC Marketing will save money in your social media budget. White paper: Social Media Advertising: Matching marketing needs and platforms. Choosing the right topic is essential to having your white paper read.
There are three major factors:. As with any business writing, the audience is your first consideration. The white paper must be written with a target reader in mind. The audience may be long-time customers familiar with the industry or new prospective buyers who are entirely new to the field.
Within these topics, look for ones that have not been fully investigated or the available information is out-of-date. The document should provide a complete investigation including external research and internal knowledge. White papers should identify and address a particular problem. The problem should be relevant and timely in your field.
The document may focus on issues such as common dilemmas, white paper writing trends, changing techniques, industry comparison, etc. The white paper must have a proposed solution or recommendation to answer the problem. This solution is based on a thorough examination of the problem and potential solutions.
The selected topic must be comprehensively researched. Pull information from online references, industry resources, and internal documents. White papers are data-focused, so they should be supported by significant research. Of course, all resources must come from authoritative sites.
In order to write a white paper writing document, all research materials must be from credible, reliable sources. Are there white papers covering your topic or area already? Read them to determine the knowledge gaps and the opportunities to build on existing content. This review will also ensure that your white paper white paper writing novel instead of redundant. It can be overwhelming to keep track of the many sources, ideas, and content involved in preparing a white paper.
A helpful organizational tool is the mind-map. A mind-map allows the writer to catalog and connect the many different pieces into one visual overview. We suggest using white paper writing free tool FreeMind to organize your content. White papers generally follow a standard document format. The content order may seem similar to other business reports, but there is one major difference:.
Many business communications, such as technical reports or proposals, place the main conclusion at the beginning of the document. This order responds to the desires of the reader and their preference in receiving the information. In a white paper, the content and research inform the reader and increases their understanding of the problem white paper writing the document.
The major findings follow suit. And, no matter the journey, the document must be easy to understand and include informative headings for easy navigation. A good title is essential. It should clearly indicate what the reader will learn from the white paper. It should also be enticing. Bland title example: White paper on Law Enticing title example: The Rules are Changing: White Paper on the Environmental Impact Assessment Legislation Proposals in white paper writing Some audiences white paper writing seeking that authoritative indicator.
Other readers may be scared off from valuable content because of the term. As always, think of what your audience would prefer. It allows the reader to ensure they have found a document relevant to their needs. The problem statement specifies the issue the white paper will address.
This section provides the background information required for the audience to grasp the problem and, ultimately, the solution. The content may be detailed and technical or broad and high-level. The content depends on the reader and the problem.
If original research is completed for the white paper, the methods should be communicated, white paper writing. Based on the preceding information, white paper writing, the solution is now presented. It is developed and argued for using the gathered evidence and the expertise of the author and their company. Recommendations based on the solution are provided. All sources used to develop the white paper must be collected and cited in this section.
It adds validity to the document. It also gives white paper writing reader content for further research. Depending on your industry, follow MLA or APA citation formats. Writing a good white paper is not a simple task, white paper writing. And, a good white paper increases business opportunities. View Courses. Blog Home Newsletter. How to Write and Format a White Paper: The Definitive Guide. Post by Mary Cullen August 11, But, white paper writing, how do you transform your knowledge into a white paper writing paper?
Tags: Business Report Writing. Share on:. Mary founded Instructional Solutions inand is an internationally recognized business writing trainer and executive writing coach with two decades of experience helping thousands of individuals and businesses master the strategic skill of business writing.
She excels at designing customized business writing training programs to maximize productivity, advance business objectives, and convey complex information, white paper writing. She holds a B. in English from the University of Rhode Island, an M.
in English Literature from Boston College, and a C. in Composition and Rhetoric from the University of New Hampshire. Follow me on my website Follow me on LinkedIn Follow me on Twitter. Related Articles Writing Business Email Conclusions Posted white paper writing Mary CullenNov 11, How to Collaboratively Write a Business Report with Colleagues Posted by Mary CullenFeb 03, Improve Your Business Writing Skills Posted by Mary CullenJul 28, white paper writing, Get notified of new articles.
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Examples of How to Write White Papers
, time: 14:12White Paper Examples (Design Guide + Templates) - Venngage
Jun 18, · Use creative backgrounds for a trendy white paper design. A simple design trick to make your white paper more engaging is to use a creative background. You can opt for a simple background pattern design to add some visual impact to your white paper layout, or even try a trendy color gradient A white paper must contain informative and persuasive information. The goal of a white paper is to lead the reader toward the conclusion that your product or service will best meet his or her needs. To accomplish this, you must substantially make your case. Here are a few areas that may help you add beef to your paper A white paper is an authoritative document intended to fully inform the reader on a particular topic. It combines expert knowledge and research into a document that argues for a specific solution or recommendation. The white paper allows the reader to understand an issue, solve a problem, or make a decision
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